Our Audience Pays Attention
Even more than they do in social media
Reach the Most
Sought-After Gaming
Community
Don't stay out of the game! Reach gamers
during playtime and
between game sessions,
when they're most engaged
Our Audience:
Plays hard, spends harder and finally within reach
-
113M
MONTHLY
ACTIVE GAMERS -
18-44
GEN Z & MILLENNIAL
AUDIENCES -
57%/43%
male/female
-
85%
hours played
per month -
90%
minutes avg. game
session length -
90%
1.14 x more likely
to have hhi
Source: Overwolf BI, Comscore 2024, Marketing Scoop, Real View
Source: Overwolf BI, Comscore 2024, Marketing Scoop, Real View
Unduplicated audiences, unreachable on other gaming properties:
-
92%
not found on
-
89%
not found on
-
85%
not found on
-
89%
not found on
-
80%
not found on
Source: Comscore
Source: Comscore
Source: Adelaide’s Attention Score, 2024
Source: Adelaide’s Attention Score, 2024
And they LOVE these ads - because they support the community
-
70%
of our ad revenue goes back to the community
-
70%
of Overwolf users are positive towards ads
{ We call it Seventy-Seventy - the sweet spot where everyone wins }
Source: Overwolf's internal survey
Source: Overwolf's internal survey
Overwolf’s audience is…
-
2x
more likely
to buy
sneakers -
2.7x
more likely
to consume
energy drinks -
1.8x
more likely
to buy hair care
products -
4.5x
more likely to buy
game peripherals
and hardware -
1.7x
more likely
to splurge on
skincare/grooming -
2x
more likely
to buy wellness
products -
3.5x
more likely
to buy tech
gadgets -
2.8x
more likely to pay
for subscription
services -
2x
more likely
to buy
sneakers -
2.7x
more likely
to consume
energy drinks -
1.8x
more likely
to buy hair care
products -
4.5x
more likely to buy
game peripherals
and hardware -
1.7x
more likely
to splurge on
skincare/grooming -
2x
more likely
to buy wellness
products -
3.5x
more likely
to buy tech
gadgets -
2.8x
more likely to pay
for subscription
services
*Source: GWI
Join the game!
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