How Lancôme powered up female gamers with contextual pro tips
OUR SOLUTION:
Real-time gaming tips, contextually tailored to the exact game female players
were actively playing at that moment.
The campaign delivered these pro tips through bespoke ad units,
naturally integrated into the gaming experience.
To ensure relevance, we focused on top titles that over-index with female gamers - including Apex Legends, Valorant, League of Legends, Fortnite, and World of Warcraft.
These high-impact media formats created both cultural relevance and emotional connection. This positioned Lancôme as a brand that understands and respects the gaming community, while introducing its new product in a contextually relevant way.
THE RESULTS:
Millions of female gamers were exposed to the ads and resonated with them, leading to above-benchmark engagement and viewability.
-
21%
above benchmark in viewability rate
Success Stories
-
How Monster Energy engaged gamers during gameplay on Call of Duty: Modern Warfare 3 on launch day
View case study -
How Universal Pictures turned trailer views into Minecraft Pets
View case study -
How The General used deep linking to guide Fortnite players directly into Road Test Royale
View case study
Your amazing case study can be here too!
Want to engage your audience across the biggest games and enjoy amazing results?
