How Universal Pictures brought Bob Odenkirk and Nobody 2 to action-loving Fortnite gamers
OUR SOLUTION:
By partnering with Fortnite’s most action-packed and widely played map, Speed Realistics 2v2 , the campaign delivered a cinematic experience that dropped Nobody 2 straight into players’ hands.
At the center was Hollywood actor Bob Odenkirk. An NPC version of his character, Hutch Mansell, was integrated into the map.
Through a close collaboration with the creative agency and Odenkirk himself, Hutch’s likeness and voice came alive in-game, spanning interactions, cinematic trailers, and branded cosmetics, injecting Nobody 2 intensity into the Fortnite universe.
THE RESULTS:
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25M+
NPC Impressions
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27.7 Min
Avg. Time Spent on the Experience
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1M+
Branded Cosmetics Used
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